Your next special occasion requires promotional items. Whether it is a trade show, conference, networking party, or community event, promotional gifts will leave a lasting impression on your audience.
Small, medium and large businesses rely on promo gear for one reason: they work. According to Promotions Warehouse, they help deepen relationships with existing customers and attract prospective customers.
Your giveaways need to change with time. You should choose high-quality gifts that your audience will find valuable.
Why Promotional Products Are a Must at Any Special Occasion
Promotional giveaways can be associated with cheap t-shirts and pens. However, it is a totally different thing when thoughtful, high-quality giveaways are involved. Brands are investing in promotional gifts for the following reasons:
- Brand Trust and Recognition
Want customers to trust your brand? You will have to start with building brand recognition. Promotional products will fill the trust gap; they will put your brand center and front in your consumers’ lives. Promotional gifts tap into psychological arousal; they get customers excited.
Human memory doesn’t rely on logic but emotions and feelings. If you want people to feel safe and happy when they see your logo, promotional products will give them that warm feeling.
- Free Exposure
When you give t-shirts at a trade show, you are not only making an impression on those who will take the t-shirts home. You will influence everyone around the person who wears the t-shirt; that is free exposure. Since 57% of people will keep promotional giveaways for up to four years, you will have many opportunities to connect with new clients from just a single product.
- It is Cost Effective
Promotional items offer a cost-effective way to get your brand in front of more people. Numbers don’t lie: for every impression your promotional gifts make, you only pay 1/10 of a cent. That is an amazing ROI.
Consumers are 2.5X more likely to trust your brand when they receive promotional giveaways than when they interact with traditional ads. 85% of people will remember the logo and name of the brand that gave them gifts.
Which Promotional Items Are The Most Effective?
Your promotional items should be useful, affordable, unique, and they should be branded with the company’s logo and name. You should look out for product trends when deciding on your choices.
- T-shirts
Make employees and customers a walking billboard of your brand by giving them promotional t-shirts. This will put your brand in front of many eyes.
- Bags
If you want customers to literally carry your brand name across town, tote bags are the way to go. One bag costs as little as $5 and the cost per impression is 2/10 of a cent.
- Pens
When you gift your customers with pens, they will always remember your brand when they use the pens. They are also relatively inexpensive.
- Calendars
Promotional calendars will put your brand right in front of the eyes of your customers every day of the year when they are confirming the date. You can send them to top customers.
- USB Drives
USB drives are still popular even with growing cloud storage. USB drives are easy to carry because of their small size. Because someone will be using a USB drive several times a day, they will constantly be remembered about your brand.
- Hat
Promotional hats will promote your brand just as effectively as branded t-shirts. There are dozens of hat styles to choose from. Hats are also affordable.
Tips for deciding the best promotional items include quality, uniqueness, usefulness, and affordability. The best giveaways are made of durable, high-quality materials and they have practical usage. They show thoughtfulness and look and feel good. Finally, they offer value for money.